Section 1
People First:
The Core Resource of Ukraine’s Renewal
“We have lost millions of people and we have no right to lose those who remain. The economy begins with human energy, not with numbers” — Yevhen Shagov, AM SUMMIT 2025
Ukraine today faces a double crisis — demographic and energy. We are losing people not only physically, but also functionally: through illness, burnout, stress, loss of meaning and resourcefulness. According to data from Advanter Group and the Ukrainian Institute for the Future, 86% of citizens experience a deterioration in their mental state, and the population’s energy level has decreased by more than a third from the pre-war level.
This means that without restoring human capital, economic recovery is impossible. A person, his or her working capacity and resilience are a new macroeconomic factor of development.
Section 2
The State as a Longevity Agent
“The Ministry of Health provides treatment, but a longevity strategy must focus on prevention. The real issue is not just who treats disease, but who builds health proactively.”
Andriy Dlihach, moderator of the “The State as an Agent of Longevity” session
Ukraine has all the ingredients to create its own model of longevity — science, medical expertise, digital technologies, education, and motivation. Now it needs to be brought together into a single state system.
Section 3
War, Rehabilitation,
and Preventive Medicine
“War accelerates the aging of a nation. We must learn to turn back time.” —
Yevhen Shagov, AM SUMMIT 2025
The full-scale war became not only a test, but also a catalyst for the creation of a new health system. Ukrainians lose not only physical strength, but also mental energy every day. After 2022, doctors and rehabilitators will be contacted not only by the wounded, but also by people with complete exhaustion: hormonal, energetic, psychological. In these conditions, Age Management has become not an alternative to rehabilitation, but its reinforcement.
Section 4
Education as the Engine of Preventive Healthcare
“We are not only training top healthcare specialists but also shaping a culture of health for the entire nation.” Hanna Shevchuk, moderator of the session “Education: A Driver of the Transition to Prevention.”
If the state is a strategy for longevity, then education is its foundation. Without new thinking of a doctor, teacher, manager, and official, it is impossible to build a preventive health system. Therefore, education in Age Management is not an optional, but a mandatory part of the future humanitarian policy of Ukraine.
Section 5
Health as Strategy: Business Innovations in Challenging Times
“A business that invests in life is a business that shapes the future. The core product today is human energy.” Yevhen Shagov,
AM SUMMIT 2025
Even in wartime, Ukrainian business has proven that it can not only survive, but also set the standards for the future. When the world is struggling with an energy and human resource crisis, Ukrainian companies are investing in the main strategic asset – human health and resourcefulness.
Section 6
Business: The Code of Team Productivity
“If you run a company, begin with yourself. If you create a community, lead by example. That is how a culture of business longevity emerges.”
Yevhen Shagov, AM SUMMIT 2025
After the war, leadership in Ukraine is measured not only by financial indicators. Today, a true leader is one who preserves the life, energy, and working capacity of the people who have entrusted him. Business is becoming not just an economic force, but an agent for the restoration of the country’s human resources.
Section 7
Ukrainian Institute for the Future Research: The Prevention Economy and Longevity Investment
“Prevention ROI is 7:1. The numbers speak for themselves: investments in prevention yields returns, whereas inaction results in losses that Ukraine can no longer afford.” Anatolii Amelin, Director of Amelin Strategy, co-founder of the Ukrainian Institute for the Future
To prepare the White Paper 2025, the AM SUMMIT 2025 team commissioned special research in partnership with Amelin Strategy and the Ukrainian Institute for the Future (UIF). The goal is to quantitatively show the price Ukraine pays for inaction and the economic potential that investments in preventive medicine open up.
The results were first presented on the summit stage and became the analytical basis of this document.
Section 8
Insurance vs. Preventive Medicine: Synergy over Competition
“We tend to view insurance as compensation for disease. Yet, the true strategy is to pay for health, not sick leaves.” Anatolii Amelin, moderator of the “Insurance vs. Prevention” session
The health insurance model in Ukraine needs a radical update. Today, insurance companies spend resources on treating the consequences, instead of investing in prevention and early detection. The result is that the system is operating “in the red”, tariffs are growing, and diseases are not decreasing.
At AM SUMMIT 2025, experts proved: insurance and prevention are not rivals, but partners. It is their cooperation that forms the economic model of longevity — when every hryvnia invested in prevention reduces the burden on the insurance system several times.
Section 9
Sport: Motivation for the Long Run
“Young people look up to their heroes. And when those heroes embody both strength and a culture of health, that becomes the strongest motivation for the entire nation.” Andriy Kovalskyi, moderator of the session “Sport: Motivation for the Long Run”
Today, sports in Ukraine are not just competitions and records. They are a tool for forming national energy, a culture of responsibility for one’s body and psyche, and a platform through which the ideas of Age Management become understandable to a wide audience.
